Client: Tourists Welcome

Scope: Social Media Strategy & Management, Editorial & Content Direction, Artist Collaborations, Influencer & Creator Management, Partnerships, Media Relations

Results:

Quickly established as the ‘Instagram’ hotel of the moment with social becoming a primary lead driver for reservations

Leveraged Instagram Shop as an additional revenue stream; generated awareness and positive brand alignments for e-comm

Consistently surpassed industry benchmarks for engagement and reach with exponential organic growth compared to comparable properties

Developed programmatic content funnels including an artists series, ‘Sketch For Your Slumber’ with artists such as Lorraine Nam and Brad Ogbonna

Facilitated on-going influencer visits with notable tastemakers such as Eva Chen, Sophia Roe and Alani Noelle

Press:

Vogue, A New Hotel Comes to the Berkshires, Challenging the Catskills for Coolest Mountain Escape

AFAR, How Wilco’s Bassist and His Friends Turned a Berkshires Motel Into Tourists, a Dream Summer Getaway

New York Magazine, How To Make Your Apartment Look More Like Tourists Hotel in the Berkshires