Client: Netflix
Product Launch: Surfer Boy Pizza & Scoops Ahoy Ice Cream

Scope: Influencer Engagement Program, Influencer Identification & Outreach, Creative Development Of Promotional Assets, Brand Messaging, Paid Partnerships, Media Relations

Key Results:
Executed outreach to over 250+ influencers across national Instagram & TikTok within 2 weeks in support of Surfer Boy Pizza launch

Generated 2+ million earned social media views across both platforms

Drove meaningful social buzz and brand awareness around #StrangerThingsDay

Facilitated organic and paid Influencer partnerships and media strategy in support of Scoops Ahoy Ice Cream launch

Press:

People, Netflix Drops ‘ Stranger Things’ Ice Cream Inspired by Shop Featured in the Show - and We Tried It

Variety, ‘Stranger Things’ Brings Real Scoops Ahoy Ice Cream to Walmart

Tasting Table, Every Stranger Things Ice Cream Flavor, Ranked