Client: Bordeaux Wines (CIVB)

Scope: Digital & Content Marketing, Social Strategy & Management, Content Production, Media Relations, Events, Paid Media, Influencer Strategy & Management

Results:

Established the largest global following for any wine region in the world across social channels

Successfully recruited a new generation of wine drinkers and consumers while changing the narrative of the region in media

Developed and produced nationally recognized content series, ‘BYO-Bordeaux’ with notable chefs & restaurateurs including Lucali and Din Tai Fung

Created buzz-driving merch programs

Executed owned-events across the country for media and consumers

Press:

Adweek, Bordeaux Shakes Off Its Stuffiness With A New Video Series That’s Not For Wine Snobs

Town & Country, The 29-Year Old Making Bordeaux Cool Again

Vox, For Sommelier Patrick Cappiello, Peking Duck and an Off-the-Beaten-Path Bordeaux

Eater, There’s More To Bordeaux Than Super Expensive Wine