Client: Baekjeong KBBQ

Scope: Social Media Strategy & Management, Content Creation, Influencer Engagement, Media Relations, Partnerships

Results:
Generated over 2 million organic impressions across opening weekend for the hospitality group’s San Jose opening through an extensive targeted influencer program leading to Eater SF’s most read article of 2023

Evolved brand direction and sentiment with a refreshed and elevated look and feel across social channels

Developed engagement boosting social giveaway programs garnering thousands of entries per post

Facilitated brand-right partnerships, driving reservations in key local markets

Press:
SF Chronicle, This splashy Korean BBQ restaurant is drawing 6 hour waits. Is the food worth it?

Eater SF, Here Are The Biggest San Francisco Bay Area Restaurant Stories of 2023

SF Gate, Diners are waiting for hours to eat at a new Bay Area restaurant